AECON - 311 AGRICULTURAL MARKETING TRADE (6th Dean)

AECON - 311 Agricultural Marketing Trade Notes

All Lecture Links

Lecture-1 Agricultural marketing: Concepts and definitions of market, marketing, agricultural marketing:- 

https://plantbreeding2010.blogspot.com/2025/05/lecture-1-agricultural-marketing.html

Lecture-2 Market structure:- 

https://plantbreeding2010.blogspot.com/2025/05/lecture-2-market-structure.html

Lecture-3 Marketing mix and market segmentation:- 

https://plantbreeding2010.blogspot.com/2025/05/lecture-3-marketing-mix-and-market.html

Lecture-4 Classification and characteristics of agricultural markets:- 

https://plantbreeding2010.blogspot.com/2025/05/lecture-4-classification-and.html

Lecture-5 Demand, supply and producer’s surplus of agri-commodities:- 

https://plantbreeding2010.blogspot.com/2025/05/lecture-5-demand-supply-and-producers.html

Lecture-6 Nature and determinants of demand and supply of farm products:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-6-nature-and-determinants-of.html

Lecture-7 Producer’s surplus – meaning and its types, marketable and marketed surplus:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-7-producers-surplus-meaning-and.html

Lecture-8 Factors affecting marketable surplus of agri-commodities:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-8-factors-affecting-marketable.html

Lecture-9 Pricing and promotion strategies: pricing considerations and approaches – cost based and competition based pricing:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-10-pricing-and-promotion.html

Lecture-10 Market promotion: Advertising, personal selling:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-11-market-promotion-advertising.html

Lecture-11 Sales promotion and publicity – their meaning and merits & demerits:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-12-sales-promotion-and.html

Lecture-12 Marketing process and functions: Marketing process-concentration, dispersion and equalization:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-13-marketing-process-and.html

Lecture-13 Exchange functions – buying and selling:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-14-exchange-functions-buying.html

Lecture-14 Physical functions – storage, transport and processing:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-15-physical-functions-storage.html

Lecture-15 Facilitating functions – packaging, branding, grading, quality control and labeling (Agmark):- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-16-facilitating-functions.html

Lecture-16 Market functionaries and marketing channels:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-17-market-functionaries-and.html

Lecture-17 Types and importance of agencies involved in agricultural marketing:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-18-types-and-importance-of.html

Lecture-18 Meaning and definition of marketing channel; number of channel levels:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-19-meaning-and-definition-of.html

Lecture-19 Marketing channels for different farm product:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-20-marketing-channels-for.html

Lecture-20 Meaning, definition and types of market integration:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-20-marketing-channels-for.html

Lecture-21 Marketing efficiency; marketing costs, margins and price spread:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-21-marketing-efficiency.html

Lecture-22 Factors affecting cost of marketing; reasons for higher marketing costs of farm commodities; ways of reducing marketing costs:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-22-factors-affecting-cost-of.html

Lecture-23 Role of Govt. In agricultural marketing: Public sector institutions- CWC, SWC, FCI, CACP & DMI – their objectives and functions:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-23-role-of-govt-in-agricultural.html

Lecture-24 Cooperative marketing in India:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-24-cooperative-marketing-in.html

Lecture-25 Risk in marketing: Types of risk in marketing:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-25-risk-in-marketing-types-of.html

Lecture-26 Speculation & hedging; an overview of futures trading:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-26-speculation-hedging-overview.html

Lecture-27 Agricultural prices and policy: Meaning and functions of price:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-27-agricultural-prices-and.html

Lecture-28 Administered prices; need for agricultural price policy:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-28-administered-prices-need-for.html

Lecture-29 Trade: Concept of International Trade and its need:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-29-trade-concept-of.html

Lecture-30 Theories of absolute and comparative advantage:- 

https://plantbreeding2010.blogspot.com/2025/06/lecture-30-theories-of-absolute-and.html

Lecture-31 Present status and prospects of international trade in agri-commodities; WTO:-

https://plantbreeding2010.blogspot.com/2025/06/lecture-31-present-status-and-prospects.html

Lecture-32 Agreement on Agriculture (AoA) and its implications on Indian agriculture; IPR:-

https://plantbreeding2010.blogspot.com/2025/06/lecture-32-agreement-on-agriculture-aoa.html

Lecture-33 Role of government in agricultural marketing; Role of APMC and its relevance in the present day context:- 

https://plantbreeding2010.blogspot.com/2026/08/role-of-government-in-agricultural.html